If you feel that your social media profiles or eCommerce blogs are not as popular, as you would like them to be, it can mean only one thing – you need more content promotion. There are many different ways to approach the problem, but in this brief overview we will focus on tools, which every online entrepreneur, big or small, can use to promote their content.

Sprout Social

Sprout Social allows you to post messages simultaneously to Facebook, Twitter, LinkedIn and Google+, but its biggest advantages are the available analytic options, which help you study your audience and determine when is the best time to deliver your content. Sprout Social plans start at $59 a month. If it is too much for you, you might want to check Tweroid, a free and simple application, which allows you to analyze the last 200 posts of 1,000 of your followers to determine the best time to post a new Twitter message.

HootSuite

HootSuite is a social media management tool, which not only allows you to save time spent on social media promotion, but it is also designed to optimize the results of your promotion by sharing your content with the right type of audience (established based on demographics, location and language). HootSuite allows you to post your content to 25 different social networks for $9.99 a month, but up to 3 profiles the app is free. The ability to schedule posts is HootSuite’s most effective tool, permitting an organization to arrange ahead and keep their accounts actively engaged with their audience exploitation simply many simple steps. choose the date and time and let Hootsuite post your content for you to achieve the broadest audience doable.

Another cool feature of HootSuite could be a link agent in-built to the compose box. If a content piece is on a page with a protracted uniform resource locator, place the link within the box and click on “Shrink”. HootSuite can place the shorter uniform resource locator at the top of the text within the compose field.

HootSuite’s link agent also will track vital social metrics found within the analytics section. you’ll produce full reports on engagement, clicks and collective information for every specific social account. this can be a significant promotional tool that may greatly save time for any seller.

PRWeb 

If you have recently invested in Magento store development and you are considering a serious promotion, which goes beyond social media and the followers you already have, why not create a release with the help of PRWeb? This service gives you an access to 30,000 bloggers and 250,000 subscribers, who become your audience, but also your social media promoters by sharing the release. PRWeb helps you find the real influencers in your niche and use them to post your content. PRWeb plans start at $99 per one release.

BuzzSumo is another tool within the BuzzStream family that helps marketers realize extremely shared content, moreover as influencers with specific experience in bound fields. whereas there square measure different tools to search out influencers on Twitter (such as Followerwonk, mentioned above), BuzzSumo provides distinctive options that change you to search out not simply AN audience, however conjointly content promotion and placement opportunities. Advertising on Facebook permits you to succeed in one amongst the most important audiences within the world; ne’er before have we tend to been able to reach such an enormous following with such accuracy and relevancy.As we know, Pinterest is one amongst the pioneers of ikon album-style content that has blown up over the past five-to-ten years. By victimisation “Boards” to tag and organize ikon content, pictures of every type become very shareable. Content marketers quickly discovered the benefits of this photo-distribution channel once promoting content – not solely to drastically raise the visibility of the content, however conjointly to encourage it to be shared to a fair larger audience.These tools give nice opportunities to place your content within the hands of potential customers, however conjointly to make a trusting relationship along with your current audience and, ultimately, to extend your probabilities of landing new business and building on new leads.